ITV To Trial Micropayments For ITV Player

ITV have announced plans to charge ‘micropayments’ for people using their catch up service, starting in 2012. ITV Player was added to the PS3 TV catch up in 2010 along with Channel 4’s ‘4OD’.

The twitterverse has reacted as you would expect to the news, ‘Fantastically terrible decision’ is one comment, ‘Good luck with that one!’ is another.

It is rather odd that  ITV wish to start charging for ITV Player (complete with adverts) and yet Channel 4 – who also rely on advertising revenue – give us 40D on PS3 with no adverts at all.

Source: NMA

40 Comments

  1. This is a terrible idea in my opinion.
    Would anyone in there right mind actually pay for ITV player.

    • ITV have since said it’s not for catchup which will always be free, its for extras like exclusive ITVPlayer programs or whole series of archive programs

  2. this will not last long I give it 6 months before they scrap the idea who in there right mind is going to pay for this… We as consumers are being stung for entertainment more & more each day there is only so much cash we can give you.. pls stop bleeding us dry we all have to eat you know

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