Microsoft have teamed up with Rocksteady, DC Comics & WB Games to bring a unique way to market Batman Arkham City.
Alfred At Your Service is a search engine but with a twist. If you go to www.alfredatyourservice.co.uk you’ll be come face to face with the ever dependable Alfred, from Batman.I’ll let Microsoft explain a bit more.
“Specific search terms will return exclusive pieces of content including screenshots, audio files and even the chance to own win a limited edition Xbox 360 console.
Keywords will be hidden throughout the marketing campaign for the game and site creators Weapon7 have developed cryptic clues the dastardly Joker would be proud of, calling on Batman fans to interact, explore and unearth exclusive content. Try searching “Batman” or “Arkham City” for a taste of what to expect.”
So, this is more than a search engine. It’s a treasure hunt and a competition. This marketing campaign has to be one of the more clever ones I’ve seen recently. Now, I’m going to try and win that Xbox 360.
Batman: Arkham City releases Friday 21st October (this week!) on PS3 and Xbox 360. The PC version has been delayed.
Source: Press Release/Alfred At Your Service
rht992
thats pretty sneeky. i my self will be missing out however and will try to pick it up at christmas
Amphlett
What would be even more clever would be to remove the need for ‘1st purchaser codes’.
bacon_nuts
Ha, wouldn’t it just..
R4U Eldave0
;)
stge1
so it’s just bing with a batman theme…..
Spence1115
Any idea of a PC date? Amazon says 8th November, no idea where that’s from. Got a copy free with my graphics card, so I’m wondering when it’ll pop up on Steam.
OriginalJonty (Aran Suddi)
No official PC date has been revealed at the moment.
Erroneus
Actually it has been announced for the 18th of November.
Forrest_01
Surely it would be the Riddler that would be the one proud of cryptic clues?
Tuffcub
Obviously I typed loads of rude words in. I also typed “Gay” and Alfred recommends a ‘Sugar Daddy Dating Site’. Oh yes Alfred, something you wish to share? You silver fox, you!
iAvernus
Didn’t know you liked the more mature crowd ;-)
Jakster123x
Nice, I’ll check it out.
colmshan1990
It looks nice, but has two problems:
1) Bing.
2) Alfred is Michael Caine, and NO ONE else. :(
hazelam
for a long time Michael Gough was Alfred, and nobody else.
Caine’s only played the role 3 times, Gough did 4.
by the end he was the best thing in the films.
a inferior race
I can’t stand Michael Caine.
hazelam
O_O
you did not just say that. o_O
colmshan1990
I love him, and I’m a firm believer that once Michael Caine plays your role, it’s not your role anymore.
hazelam
for now, but other’s have played that role before, and others will play it after.
you may always see Alfred as played by Caine.
maybe you’re younger than me but when i think of Alfred in the movies, i still think of Michael Gough.
it’s like doctor who or james bond, everybody has their bond or their doctor.
my doctor was Peter Davison and my bond was Roger Moore, they may not have dated too well, Moore’s bond especially.
but they’re the ones i grew up with.
but even so, i still think Caine is doing a fantastic job as Alfred in the new films.
hazelam
are there any batarangs as prizes? ^_^
OneShotWook
Poor Jeeves.