Microsoft have teamed up with Rocksteady, DC Comics & WB Games to bring a unique way to market Batman Arkham City.
Alfred At Your Service is a search engine but with a twist. If you go to www.alfredatyourservice.co.uk you’ll be come face to face with the ever dependable Alfred, from Batman.I’ll let Microsoft explain a bit more.
“Specific search terms will return exclusive pieces of content including screenshots, audio files and even the chance to own win a limited edition Xbox 360 console.
Keywords will be hidden throughout the marketing campaign for the game and site creators Weapon7 have developed cryptic clues the dastardly Joker would be proud of, calling on Batman fans to interact, explore and unearth exclusive content. Try searching “Batman” or “Arkham City” for a taste of what to expect.”
So, this is more than a search engine. It’s a treasure hunt and a competition. This marketing campaign has to be one of the more clever ones I’ve seen recently. Now, I’m going to try and win that Xbox 360.
Batman: Arkham City releases Friday 21st October (this week!) on PS3 and Xbox 360. The PC version has been delayed.
Source: Press Release/Alfred At Your Service