The rather fabulous ‘Michael’ advert which featured a host of PlayStation characters was the most shared advert in the UK last month.
Created by Los Angeles agency Deutsch as part of the Sony’s Long Live Play campaign the advert was shared almost half a million times, easily beating the introductory advert for Siri into second place.
http://www.youtube.com/watch?v=mdWkKKSckNk
The advert now has close to ten million hits on YouTube but will not be seen on UK television channels, instead PlayStation and DanceStar Party have sponsored The Only Way Is Essex.
Classy.
Source: Internet Advertising Bureau
TheDeathAvenger
Yeah, that’s a really good one, love the sackboy bit.
Awayze
First time I’m seeing the end half of this.
The Sackboy playing chess was cute lol.
gazzagb
Awesome advert, crazy how many brilliant and memorable video game characters there are!
Michael
Thanks, guys :-)
The Lone Steven
This is easily one of the best Ads that Sony has ever done. There is a Kevin Butler version of this ad.
Is it me or is Kratos not as pied off as usual? Plus he looks a bit plastic. ;)