Last week, we had a little bit of a scare when we saw the US pricing for Vita memory cards. This week, we might have a little bit of good news for excited Vita early adopters. If ThriftyNerd is to be believed, download pricing might be very reasonable indeed.
Apparently, a Sony spokesperson has told that site that Vita games at US retail will be price capped at $39.99 – which traditionally equates to around £30 in the UK. While Downloads from the PSN for the same games will be priced at around 40 per cent less – roughly $23 (edit: apologies, my mental arithmetic is crappy – it’s actually closer to $24). The Sony rep acknowledged that there are significantly fewer overheads in digital distribution so costs could be kept down, something that the PSN store has tended to ignore up to now.
The question of how retailers will take this kind of undercutting remains to be seen, with the assumption being that they dislike cheaper prices for downloads as they don’t profit from them. Perhaps they’ll be assuaged by the profits they make on PSN pre-paid cards and those expensive memory cards?
We should stress that this is in no way confirmed by Sony, it’s based solely on a conversation at a “recent Sony Vita event”. We’d like it to be true though, it would certainly make those memory cards seem less extortionate. Especially if we all need to buy one Vita each…