Here are the U.S. adverts for the PlayStation Vita.
The first features a man, walking around showing how portable the console is. He also plays a game whilst on the move and a nice graphic helpfully informs us that the Vita does 3G.
In other words it does everything the European Vita advert does not. It also features some ever so trendy Dubstep type music and the main man is a ginge, and as well all know, gingers are hot.
The second advert shows the heroic ginge indulging in some cross platform play.