Colin Macdonald, Channel 4’s new games commissioner, has given details regarding how Channel 4 will be commissioning games for the following year, including exploring all available platforms.
“Games are great ways to engage young audiences. Over 85% of Channel 4’s target audience play games so this is a very natural space for us to explore. The UK has a rich history of creative and technical excellence in gaming, but some of those games haven’t always reached as wide an audience as they deserved, and that’s where Channel 4 is aiming to make a real difference.”
Channel 4 will be offering budgets of between £50 to £500,000 for developers to create new games, and the company will allocate funds based on which platform is being considered and the potential audience size.
“The relatively recent accessibility of indie games has unearthed some of the best new experiences we’ve seen in years. I want Channel 4 to play a leading role in shining a light on the UK’s games industry renowned the world over for its incredible talent, creativity, and ability to utterly enthrall players.”
Channel 4 has also released a brief for developers.
- Fun: Games that grab players’ attention quickly, and keep them coming back for more.
- Agile: Be on top of the digital possibilities for the games of tomorrow.
- Data driven: Connected games allow for deep understanding of what players are doing; what they’re enjoying in games, how long they spend doing it, and what they might want to do next.
- Crafted by experts: The best gaming experiences come from experts playing to their strengths.
- Accessible: Games should be accessible to as wide an audience as possible, as well as being intuitive for that audience to get into.