Have to say, I can’t stand it when companies do this, but I do understand the masses of free press such actions garner.
Regardless, it’s becoming more and more common – so here goes. Basically, Ubisoft want gamers to tweet, post, and email friends about this page – and when that’s done 1,776,000 times, we’ll all get a gameplay trailer for Assassin’s Creed III.
That number, 1776, is the year America declared independence from the British Empire.
Then it was multiplied by a thousand, so that there’s lots of nice gamer-related traffic to that page and – thus – lots of hype and buzz. Which I’ve probably just unwittingly contributed towards in some cruel twist of fate.