The advert, airing on US television, is apparently for Bridgestone and is some kind of tie-in with the Nintendo Wii.
It’s odd to see such a familiar face holding something that’s not plastered with PlayStation iconography, but then we’ve not heard much from Butler for a while anyway.
The Kevin Butler character is currently still a pre-order bonus on LittleBigPlanet Karting. Let’s see if that changes in the next few days…
Source and image: NeoGAF.