Despite those at 343i apparently happy enough to shrug off the leak of what is arguably the Xbox 360’s biggest game all generation, it’s true that Microsoft are aggressively trying to stem the flow of spoilers on video sharing site YouTube.
It must have been gutting to see the leak, especially as the marketing ramp up is still really to happen. That starts today in earnest, though, with the reveal of the official launch trailer.
It’s from the dual talents of David Fincher and Tim Miller, and is principally focused on providing some back story to the game and the Master Chief in particular.
My personal opinion is that this isn’t that strong – it’s sorely lacking gameplay footage, for example, something that any aspiring, curious individual can now almost certainly find without much fuss.
Whilst these trailers are obviously planned well in advance, countering the legions of recently uploaded off-screen cam footage with some crystal clear gameplay video would have been a pretty solid idea.