ASDA’s PR Company Says PS4 “Set To Hit UK Stores At The End Of This Year”

ASDA’s PR company have, in a press release issued today, claimed that the PlayStation 4 is “set to hit UK stores at the end of this year,” suggesting Sony are indeed working on a global 2013 release.

“Set to hit UK stores at the end of this year,” says the statement, “the hugely powerful machine will have an all new personalised menu screen where gamers will see recommended content, what their friends are up to and other tailored information.”

“Sony’s iconic controller has also had a shake-up as Dualshock 3 becomes Dualshock 4 with more precision, a new Touch Pad and the share button.” The intention was to indicate that the retailer is now offering pre-orders for the console, at just £20, saying they’re the “only UK supermarket currently offering a pre-order service.”

You can do so, if you choose to, here.

We’ve reached out to both SCEE and ASDA’s PR firm for clarification, but for now assume that this is just an estimate, and note that Sony haven’t stated any date yet for the release of the PlayStation 4 other than “Holiday 2013”.

Note too that the terms and conditions on the pre-order state that whilst “the current expected date of release made by Sony is Christmas 2013” it’s worth noting that “Asda make no Guarantees that this is correct or will not change and Asda shall not be held responsible if Sony change or delay the release date of the Sony PlayStation 4 in the UK and or limit stock.”


Update: ASDA’s PR have told us that they “have had no confirmation from Sony” and that the date is “merely an estimation” and they “look forward to hearing a confirmed release date soon.”

25 Comments

  1. Pre ordered mine with shopto the morning after the announcement so if there’s a shortage hoefully I’m high on the list! Doesn’t cost anything over there so if I change my mind I can cancel at anytime. I’ve always found them cheap and reliable for games so it was a logical step for me.

    • I ordered mine while the PS4 event was ongoing. I’ve bought my last couple of consoles from ShopTo, always very good pricing and one of the best for delivery so I’m sticking with them.

  2. I wonder what it’ll cost here in Norway. I bought my Vita from the UK, but I think I’ll get the PS4 from within the country borders.

  3. I’ll just keep an eye out to see who is cheapest and quickest at getting it to me I think.

  4. Had my preorder in at ShopTo since the Playstation Meeting. If anywhere cheaper comes out i’ll switch, but i’m happy with Shopto.

  5. Still want to see what it looks like before pre-ordering, and certainly not going to stump up cash for the honour of pre-ordering.

    Currently leaning towards Amazon myself but might see of any physical shops do a trade in deal on PS3’s – got a crusty old, barely working 60gigger I never use so might try to offload it this way.

  6. IT’S COMING!!!!

  7. So exciting. The ps4 is almost here :-)

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