A few years ago Sony managed to briefly abandon The Last Guardian trademark, but all was rectified within a day with the company filing for a new application. Now Sony has managed to find itself in the same situation, as this new trademark has been abandoned according to the United States Patent and Trademark Office (USPTO).
Mark: THE LAST GUARDIAN
US Serial Number: 85700141 Application Filing Date: Aug. 09, 2012
Mark Type: Trademark, Service Mark
Status: Abandoned because no Statement of Use or Extension Request timely filed after Notice of Allowance was issued. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page.
Status Date: Feb. 16, 2015
Publication Date: Nov. 20, 2012
Notice of Allowance Date: Jan. 15, 2013
Date Abandoned: Feb. 16, 2015
The reason the abandonment happened was because Sony hasn’t submitted an extension request in time. There’s no need to panic as this is likely an administration error on Sony’s part, and I’m willing to bet that a new application will be filled out again. The company has confirmed The Last Guardian is still in development numerous times, despite very little information about it being released since its announcement.
I’m sure if Sony were to cancel one of its most anticipated IPs then there would have been a bigger announcement than this.
UPDATE: Sony have confirmed to VideoGamer that The Last Guardian is still in development, yet haven’t said the reason for dropping the trademark.