Techland Boost Their Bungie Baiting Dying Light DLC Challenge

If you read yesterday’s News Snatch (and if you didn’t, why not?) then you would have seen that Techland have placed tongues firmly in cheeks and launched a rival campaign to the Destiny promotion on cans of Red Bull.

Rather than ask you to buy a can of overpriced sugar and caffeine, Techland ask you to tweet them a picture of you enjoying a glass of delicious – and more importantly, free – water.  At first they handed out DLC to those who posted pictures but have now taken a leaf out of Kickstarter, and added stretch goals. As the total of #DrinkForDLC pictures increases it will unlock further DLC which will be available for free, to everyone.

Well played Techland, well played.

dying_light_water_DLC

5 Comments

  1. Best piss take ever!!

  2. I’m on Twitter but I’ve hardly ever used it, I am however quite tempted to tweet a pic (however you do it) even though I haven’t even got the game.

  3. I’m all for this, and it will hopefully discourage from stupid Destiny-type exclusive deal DLCs for items that aren’t anything to do with gaming. We pay A LOT of money for games, so it annoys me when they’ll only give you something else for “free” when you buy some other unrelated product. It’s bad enough with the DLC/Season Pass culture we already have now.

  4. Yes love this, seriously screw bungie, greedy buggers

    • The worlds most expensive beta testing programme rolls on

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