Oculus Rift’s $399/£399 Pricing Is Now Permanent

Back in early July, Oculus and Facebook slashed the price of the Oculus Rift and Touch bundles from $599 to $399/£399/€449 as part of the Summer of Rift promotion. That promotion is a promotion no more, as Facebook have announced at Oculus Connect today that the pricing is being made permanent.

It’s a good move for the company, as the sale pricing helped to spur on sales alongside promotional pricing on games and apps, and it’s also a counter to the permanent price drop that the rival HTC Vive made in the last few months. Not only that, but it’s a match for PlayStation VR’s $399 entry point, but with a lot more value as the necessary cameras and motion controllers are bundled. Perhaps this will push Sony to lower the price of PSVR?

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On the lower end of the scale, Oculus also announced Oculus Go, a standalone VR headset that will cost $199 when it launches early next year.

Source: Oculus

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2 Comments

  1. Exciting times. Progress is slow in the world of VR.

  2. Nice. I picked up a Rift during the summer sale and I am very impressed with it, although in my opinion a third sensor is essential for having full 360 degree tracking, so you could add an extra £59 for that..

    Also, the headset cable is a bit short, so HDMI and USB3.0 extender cables are required as well.

    Overall though, I felt it was money well spent and was good enough that I didn’t feel bad about eBaying my Vive to pay for it.

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