The rumours were true, Sony will not be present at E3 for the second year in a row despite this being the year they launch their new console. A Sony Interactive Entertainment spokesperson has given GI.Biz a statement on their plans.
“After thorough evaluation SIE has decided not to participate in E3 2020,” said the spokesperson. “We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year.”
“We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans.”
‘The vision of E3 2020’ seems to be a reference to the rumour that the Entertainment Software Association (ESA) would like to change the event to a “fan, media, and influencer festival” where large sections of the show floor are allocated to eight stages, or “experience hubs”, where fans can watch YouTubers and Streamers play games. That doesn’t sell consoles so it’s no use to Sony, and the trade side of the event has been declining rapidly in recent years as everyone now has this little thing called ‘the internet’ and doesn’t need to travel to a massive hall in America to show off games.
Nintendo, Activision, and other big players are never present at the show so they days of E3 in it’s current form are surely numbered. Microsoft are attending and are planning to capitalise on Sony’s absence. “Our team is hard at work on E3, and we look forward to sharing with all who love to play what’s ahead of us,” tweeted Xbox boss Phil Spencer. “Our artform has consistently been propelled by the cross-section of creativity and technical progress. 2020 is a milestone year in that journey for Team Xbox.”
Sony are rumoured to be holding a PlayStation Meeting in early February to reveal the PlayStation 5 in full so we may have less than a month to wait until we get a good look at the new console.