Activision: $5 Billion From Sales 2010

Well that's a new swimming pool for you know who.
Published 24/11/2009 at 15:00 by Tuffcub
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I’ve been having a look through the trading websites today and I found a report on Activision. According to analysts at Wells-Fargo, Bob Kotick and chums should make over $5 billion in sales during 2010 and about about $3/4 billion sales from DLC. Note that this is sales revenue, not profit. The juicy gossip is at the end of the report:

“We remain confident Activision can achieve our Q4E non-GAAP sales and EPS of $2.24B and $0.44, even if DJ Hero, Tony Hawk, and Band Hero underachieve…2010 looks like another solid year. Strength in Blizzard to offset decline in music during 2010.”

So it looks like music games are on the way out and Wells-Fargo are already predicting a loss on the poorly reviewed Tony Hawk ‘Ride’. It seems that Modern Warfare 2 sales are propping up quite a few underachieving Activision titles.

Source: StreetInsider

Comments

Please note that all comments are the opinion of the individual author and not TheSixthAxis.


  1. They’ll regret throwing so many rhythm games out there this time next year.

    My guess is they’ll ditch the console route and go hardware independent.  That much from DLC is ridiculous. The people buying so much of it are setting us up to buy half games with ‘top-ups’ from Acti-Blizz in the future.


  2. Ha ha good. I don’t like Activision one bit.


  3. what no breakdance hero


  4. i understand none of that :p


    • :P


  5. I don’t care what anyone thinks. I would love to make that kind of money when half my stuff was crap.


    • LOL :) Harsh, but fair!! ;)