Kotick Wants COD Subscriptions

Mr Bob Kotick has been talking to the Wall Street Journal and has described how if he had his way, he would turn Call Of Duty in to an online subscription service ‘tomorrow’. His full comment was:

I would have Call of Duty be an online subscription service tomorrow. When you think about what the audience’s interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call of Duty world. I think our players would just have so much of a more compelling experience.

I think you are all intelligent enough to work out why Bob would want to make Call Of Duty pay-to-play. When asked if customers are ready for a subscription service Bob replied:

I think our audiences are clamoring for it. If you look at what they’re playing on Xbox Live today, we’ve had 1.7 billion hours of multiplayer play on Live. I think we could do a lot more to really satisfy the interests of the customers. I think we could create so many things, and make the game even more fun to play. We haven’t really had a chance to do that yet, so that would be my snap of the fingers.

Source: Wall Street Journal