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PS3 No Longer Sold At Loss

Consumers cease pickpocketing Uncle Sony.

It took a few years, but Sony are finally no longer haemorrhaging money like a drunk poker player on the sale of PS3 hardware. Speaking to IGN, Sony’s President of Worldwide Studios, Shuhei Yoshida, has reconfirmed the financial turnaround, this time going so far as all but confirming that further price cuts to the unit look increasingly unlikely.

“This year is the first time that we are able to cover the cost of the PlayStation 3. We aren’t making huge money from hardware, but we aren’t bleeding like we used to.”

Nice choice of words there Yoshida-san, the description insinuating heinous blood/money loss on the streets of Tokyo whenever a consumer chooses Sony’s platform. With recent advances in technology and the introduction of more cost-effective components of late, analysts began juggling their bones and ancient runes, predicting a follow-up price cut for the system since its much-needed slash last year.

Yoshida-san acknowledges the option of further price tweaking but appears more focused on current production trends rather than passing the savings on to the consumer. He said:

“When we bring the cost of hardware down, we are looking at opportunities to adjust prices if we believe that will increase demand. At the moment, we are trying to catch up our production.”

With PS3 shortages still reported in some areas, we can’t see another price cut for some time.

Source: IGN

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21 Comments
  1. 3shirts
    Member
    Since: Aug 2008

    Good for them. I wonder how much my big beastly launch day console actually cost them then!

    Comment posted on 29/06/2010 at 10:55.
    • Watchful
      Team TSA: Writer
      Since: Oct 2008

      “At launch the PS3’s components were estimated to cost Sony around $840 for the 60GB model and $805 for the 20GB.”
      http://www.thesixthaxis.com/2009/08/01/putting-ps3-on-a-diet/

      Comment posted on 29/06/2010 at 10:59.
      • retro_
        Member
        Since: Jul 2009

        My ‘Spare’ Phat 60gigger, a fresh refurb unit from Sony is still sitting in it’s (straight from the PS3 hospital) biodegradable bag.

        Comment posted on 29/06/2010 at 12:46.
  2. Watchful
    Team TSA: Writer
    Since: Oct 2008

    They’ve been turning a profit on them since March:
    http://www.thesixthaxis.com/2010/05/13/sony-conference-call/

    Comment posted on 29/06/2010 at 10:57.
    • bunimomike
      Member
      Since: Jul 2009

      Let’s hope this goes some way to recouping them what… $4billion investment?

      Comment posted on 29/06/2010 at 11:01.
  3. Gunhead88
    Since: Jan 1970

    Go Sony!!! Lets hope 3d only helps them

    Comment posted on 29/06/2010 at 10:58.
  4. Danny3194
    Member
    Since: Sep 2009

    Great to hear, now invest the profits into a new Slim Slim PS3 Slim, it’s that Slim you can’t see it with the naked eye

    Comment posted on 29/06/2010 at 11:02.
  5. Foxhound_Solid
    Is a smart cookie.
    Since: Dec 2009

    Crackalacking news for Uncle Sony!!!

    Comment posted on 29/06/2010 at 11:07.
    • DuffyBox
      Member
      Since: May 2009

      Click clacking, Crackalacking, Full packing, Mo’ stacking, Acting the fool when I teach… WELCOME TO THE WORLD OF THE PLASTIC BEACH! Ahem. The production cost is falling pretty nicely now for Sony, wonder how the costs weigh up for Move and the like.

      Comment posted on 29/06/2010 at 12:00.
  6. Quinlank
    Member
    Since: Aug 2009

    Only now turning a profit on them? I was under the impression they had been since the slim came in… guess I got that wrong.

    Good for them I suppose.

    Comment posted on 29/06/2010 at 11:19.
  7. Dr_mohannad
    Member
    Since: Jul 2009

    about time..!!

    Comment posted on 29/06/2010 at 11:31.
    • Dr_mohannad
      Member
      Since: Jul 2009

      let’s hope they don’t get greedy once they see the money rolling

      Comment posted on 29/06/2010 at 11:32.
  8. Charmed_Fanatic
    Member
    Since: Aug 2009

    Yay some good news there Sony :)

    Comment posted on 29/06/2010 at 12:41.
  9. cam the man
    Member
    Since: May 2009

    Price cut just before the holiday period but after GT5 launch?

    Comment posted on 29/06/2010 at 13:42.
  10. gazzagb
    Master of speling mitakse
    Since: Feb 2009

    Good news, hopefully this will lead on to bigger and better things!

    Comment posted on 29/06/2010 at 16:53.

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