PS3 No Longer Sold At Loss
Consumers cease pickpocketing Uncle Sony.
Published: 10:45, 29/06/2010 by Kovacs.
30It took a few years, but Sony are finally no longer haemorrhaging money like a drunk poker player on the sale of PS3 hardware. Speaking to IGN, Sony’s President of Worldwide Studios, Shuhei Yoshida, has reconfirmed the financial turnaround, this time going so far as all but confirming that further price cuts to the unit look increasingly unlikely.
“This year is the first time that we are able to cover the cost of the PlayStation 3. We aren’t making huge money from hardware, but we aren’t bleeding like we used to.”
Nice choice of words there Yoshida-san, the description insinuating heinous blood/money loss on the streets of Tokyo whenever a consumer chooses Sony’s platform. With recent advances in technology and the introduction of more cost-effective components of late, analysts began juggling their bones and ancient runes, predicting a follow-up price cut for the system since its much-needed slash last year.
Yoshida-san acknowledges the option of further price tweaking but appears more focused on current production trends rather than passing the savings on to the consumer. He said:
“When we bring the cost of hardware down, we are looking at opportunities to adjust prices if we believe that will increase demand. At the moment, we are trying to catch up our production.”
With PS3 shortages still reported in some areas, we can’t see another price cut for some time.
Source: IGN
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29/06/2010 at 10:55
Member since: Aug 2008
Good for them. I wonder how much my big beastly launch day console actually cost them then!
29/06/2010 at 10:59
Member since: Oct 2008
“At launch the PS3′s components were estimated to cost Sony around $840 for the 60GB model and $805 for the 20GB.”
http://www.thesixthaxis.com/2009/08/01/putting-ps3-on-a-diet/
29/06/2010 at 12:46
Member since: Jul 2009
My ‘Spare’ Phat 60gigger, a fresh refurb unit from Sony is still sitting in it’s (straight from the PS3 hospital) biodegradable bag.
29/06/2010 at 10:57
Member since: Oct 2008
They’ve been turning a profit on them since March:
http://www.thesixthaxis.com/2010/05/13/sony-conference-call/
29/06/2010 at 11:01
Member since: Jul 2009
Let’s hope this goes some way to recouping them what… $4billion investment?
29/06/2010 at 10:58
Member since: Jan 1970
Go Sony!!! Lets hope 3d only helps them
29/06/2010 at 11:02
Member since: Sep 2009
Great to hear, now invest the profits into a new Slim Slim PS3 Slim, it’s that Slim you can’t see it with the naked eye
29/06/2010 at 11:07
Member since: Dec 2009
Crackalacking news for Uncle Sony!!!
29/06/2010 at 12:00
Member since: May 2009
Click clacking, Crackalacking, Full packing, Mo’ stacking, Acting the fool when I teach… WELCOME TO THE WORLD OF THE PLASTIC BEACH! Ahem. The production cost is falling pretty nicely now for Sony, wonder how the costs weigh up for Move and the like.
29/06/2010 at 11:19
Member since: Aug 2009
Only now turning a profit on them? I was under the impression they had been since the slim came in… guess I got that wrong.
Good for them I suppose.
29/06/2010 at 11:31
Member since: Jul 2009
about time..!!
29/06/2010 at 11:32
Member since: Jul 2009
let’s hope they don’t get greedy once they see the money rolling
29/06/2010 at 12:41
Member since: Aug 2009
Yay some good news there Sony :)
29/06/2010 at 13:42
Member since: May 2009
Price cut just before the holiday period but after GT5 launch?
29/06/2010 at 16:53
Member since: Feb 2009
Good news, hopefully this will lead on to bigger and better things!