The annual game of “watch the supermarkets kill the games industry” is upon us. Prices are going to be slashed (I’ve seen PES for £18 and Enslaved for £23 this week) by online retailers and supermarkets while specialist retailers offer incentives and bonuses.
So it’s fitting that, with the year’s biggest release (probably) just around the corner, things are hotting up. HMV are the first big retailer to break cover and announce their trade-in deal for Call of Duty: Black Ops. Trade in EA’s contemporary shooter, Medal of Honor, and you can be the proud owner of a game with a RRP of £55 for just £7.99.
With the supermarkets seemingly keen on the “with any other chart title” and the “when bought with 2100 MSP” techniques, this might be the cheapest possible price. We’ll wait and see.