The road to topping Call of Duty is a long and harsh path to navigate, and many developers/publishers have crashed and burned without even coming close to the end.
EA is preparing to travel that same road with Battlefield 3, and it looks as though they’ll be bringing some cash with them in an attempt to ensure a safe trip. EA CEO, John Riccitiello, recently announced that EA is preparing to drop 100 million dollars in to Battlefield 3’s advertising campaign.
While that figure may seem outrageous, it actually makes sense to spend that kind of money when you consider the crown that they’re after. These days, if you want to take the top spot in the very crowded first person shooter genre, creating a fantastic game is not enough.
You have to make sure that everyone who’s ever even thought about picking up a controller knows about your product, when they can get their hands on it and why it’s better than the competition.
We’ll find out this fall if it’ll actually work.
Source: BF3 Blog.
SpikeyMikey23
WOW, I only just realised that Battlefield 3 will be for consoles too, this makes me happy. Always assumed it was going to be PC only, Having a looksee on shopto and I see it listed for PS3. Today is a good day for me, as will BF3 release day!
gazzagb
Whilst I am really looking forward to BF3, I seriously doubt it can truly rival COD, well on consoles at least. I’m sure it will do much better on PC, regardless of the marketing budget, however I still can’t see it beating COD.