Searching the US trademark database for the phrase “From Ashes” turns up something interesting. Despite being the name of some Mass Effect 3 DLC released just weeks ago, it appears that Sony has nabbed the trademark itself.
The entry is in relation to “computer game software and video game software” but otherwise offers no clues as to what it could be, aside from the fact that it was registered by Sony Computer Entertainment America, in California.
So, did Sony jump on this trademark while BioWare’s DLC was imminent in order to reserve it ahead of a big reveal – perhaps something for E3? That could explain the recent friction between BioWare and Sony. Is this something to do with the speculation surrounding something in the God of War franchise for next Thursday? It certainly sounds like a suitable subtitle for a God of War game.
Santa Monica Studios are definitely working on something that hasn’t been announced yet, although that’s likely to be God of War related should those rumours bear fruit, and Sucker Punch Productions (inFamous) has been quiet since the PSN release of Festival of Blood. It’s also worth remembering that Guerrilla Games has some new IP which has yet to be named, in addition to Killzone 4.
Expect Sony to tell us that they don’t comment on rumour and speculation while we try to dig up more information.