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Xbox 360 Sales Drop By 50%


Sales of the Xbox 360 halved in the last quarter compared to the previous year’s same three months, Microsoft’s financial reports indicate.

For the period ending March 31st, 1.4 million consoles were shipped, which is approximately half of what it did in 2011. With the reduced sales, revenue for the platform dropped a third, to approximately $580 million.

Xbox Live revenues increased.

The Xbox 360 revenue amounted to around 33% of the $1.6 million total the division brought in, which saw an overall drop of 16%. The Entertainment and Devices division includes the likes of Skype and Microsoft’s Windows Phone licensing.

$100 million is, Microsoft claim, due to R&D, presumably for a new console.

Tough figures, but they’re likely to be echoed by Sony at least, especially as the 360 remains the top-selling console, and has done for 15 consecutive months.

Via Gamasutra.

  1. Tomhlord
    Team TSA: Writer
    Since: Apr 2009

    Further proof that new consoles aren’t necessarily wanted, but are needed

    Comment posted on 20/04/2012 at 11:47.
  2. Watchful
    Team TSA: Writer
    Since: Oct 2008

    It’s worth emphasising that the 50% year-on-year fall for the latest quarter is largely due to the spectacular first three months of 2011 that the Xbox 360 enjoyed. Those post-Kinect launch months saw stunning growth over the previous year of 80%.

    Q3 2010 – 1.5m
    Q3 2011 – 2.7m
    Q3 2012 – 1.4m

    So the 360 is still selling as well as it was two years ago. I doubt Microsoft see that as a problem this far into the cycle. In fact they’re probably quite happy with those numbers.

    Comment posted on 20/04/2012 at 11:56.
    • nofi
      One for all.
      Since: Forever

      Yes, this is true.

      Comment posted on 20/04/2012 at 12:14.
    • Tomhlord
      Team TSA: Writer
      Since: Apr 2009

      Well now I look like a fool….

      Comment posted on 20/04/2012 at 13:48.
      • Jaffa-the-Cake
        Since: Oct 2010

        Microsoft have been quite happy to accept the fall in hardware revenue for the rise in Xbox Live revenue. This fall is normal towards the end of a consoles lifecycle and the R&D budget shows they’re working on something.

        Comment posted on 20/04/2012 at 20:57.
  3. Nickboss1
    Since: Mar 2010

    I might be tempted to buy one if they announce a price drop at E3.

    If just for XBLA titles.

    Comment posted on 20/04/2012 at 12:12.
  4. SH Number 7/Mini-Lipscombe
    Since: May 2011

    I think a lot of people will be holding out now for the new consoles, as rumours escalate.

    Comment posted on 20/04/2012 at 12:33.
    • Forrest_01
      Since: Jun 2009

      Yeah, but they are nothing more than that at the moment. Rumours.

      If something had been officially announced then i could understand it, but to base any decision off of nothing more than rumour would be a little silly imo.

      Comment posted on 20/04/2012 at 12:56.
      • Nickboss1
        Since: Mar 2010

        I agree. I cant see peolpe holding out for something that could double the price of a 360.

        Comment posted on 20/04/2012 at 13:18.
    • gazzagb
      Master of speling mitakse
      Since: Feb 2009

      Very true, I’m tempted to pick up a 360 for all the great exclusives and superior online service, but I’m going to wait until E3 so I can see about next-gen.

      Comment posted on 20/04/2012 at 13:55.
      • skibadee
        Since: Oct 2009

        maybe when you own one after spending 40 on getting it going you will see the only difference is kinect friendly apps.

        Comment posted on 20/04/2012 at 19:38.
  5. Porcupine_I
    Since: Aug 2009

    Unbelievable! With fantastic blockbuster titles like Kinect Star Wars?

    Comment posted on 20/04/2012 at 12:41.
  6. JesseDeya
    Since: Jan 2010

    Is the Xbox only the highest seller in the USA? Pretty sure it’s not in Europe, Australasia or Japan.

    Comment posted on 24/04/2012 at 02:53.

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