“Never Stop Playing” is Sony’s official marketing line for PS Vita, at least in the States. It’s also what the platform holder appears to have spent a massive amount of money on talking about at E3, if the first shots from LA of the huge signs are any indication.
This sends out a clear message – at least to those that know what the portable is and what its strapline is – that the company is definitely going to focus on Vita this year. A good thing.
PS3 owners shouldn’t feel left out though, we know of a couple of things planned that are going to be pretty big, and for everything else there’s our newly updated rumour page.