XI
you are not logged in
News

New PS Vita Ad Finally Shows Some Games, But Is It Too Late?

Last Christmas.

If the PlayStation Vita’s fortunes aren’t turned around this Christmas, it’s fair to say that it’s going to be a very rough ride for the powerful but slightly misplaced console. Faced with a market dramatically different from when the PSP launched and a competitor well in its strides, the Vita needs luck, a price drop and some new, top drawer games.

Finally, that latter part is starting to come together, and a brand new television ad (that I caught this evening) puts the emphasis right where it should be: big name games and a price that is (whilst still far too expensive) at least approaching the sort of levels that won’t see the general public just scoffing and pointing. It’s not there yet, but it’s in the right direction.


The PS Vita - in need of a price cut and some quality third party games.
Thankfully, here in the UK, Sony aren’t trying to pull nonsense like this.

Indeed, the advert was actually reasonably good, showing off first party stuff like Call of Duty: Black Ops Declassified, Ubisoft’s Assassin’s Creed Liberation and moving onto EA’s much-applauded Need For Speed: Most Wanted; and ending with the Liberation bundle for £199.

Whilst Declassified is still an unknown quantity (and the development studio have already announced they’re to change their name and much more after its release) Liberation is actually not bad at all, and at the very least shows a publisher happy to commit considerable expenditure to what’s essentially a side story title on a platform hardly doing gangbusters.

And Need For Speed, a game that buyers have told me stands proud against the main console version, is a massive draw too. Yes, it’s the same game as it is on the PS3 (and I still have an issue with games running at sub-native resolution) but it’s not like there’s a massive amount of racers to pick from on the Vita, so the advert’s wise to include it.

It’s the tone of the ad that works the best, though. Bold, confident and demonstrative of the Vita’s power (and unique features) without being pretentious or whimsical, as Sony ads have been in the past. It’s obvious that it’s aimed at a Christmas present-buying market, but that’s exactly what the machine needs right now – sales, lots of them, and fast.

But it needs more. Yes, we’ll be hearing about Plus on Vita next week and that’s great, but it needs a much better retail presence – a quick survey of a few local high street outlets showed alarmingly stoic commitments to already laughable RRPs, abysmal, insulting pre-owned prices and a selection of games largely unchanged from the day it launched.

Few are the demo kiosks, and the once prime slots have made way for dozens of empty Black Ops II pre-order boxes, the Vita languishing away at the back near the Wiis and two-for-a-tenner PopCap compilations. There’s no attempt to market the Vita as a must-have, and it’s bizarre that publishers still seem to think people will be happy parting with £40 upwards for a mobile game, regardless of the console it’s playable on.

We’ll see whether the advert has any affect, but quick-fire edits and a decent price-point for entry can only go so far. The library, hugely broad and cohesive on day one, has thinned to a trickle of late, and truly excellent titles have been slim pickings. Of course, the PSN has been a different story, but there’s little communication of the likes of PlayStation Mobile, PSP playback, the Vita download-exclusives or the system’s social tools.

And for everything the system does right, there’s always something that turns things around. Like the Declassified bundle, that only includes a download code for the game, not a game cartridge, in Europe. The bundled 4GB memory card isn’t going to last long once that’s downloaded, is it? Yes, it’s cheaper for Sony, but it’s a bit cheeky, no?

Will Assassin’s Creed, Need for Speed and Call of Duty change the Vita’s direction, and get people interested? I dearly hope so, it’s a great system with masses of potential, but it’s also still too expensive and dragging with it equally expensive games. I’d imagine this Christmas will be massively important to Sony, so let’s hope the public take notice.

Read more: #
34 Comments
  1. flatspikes
    Member
    Since: May 2009

    Too little too late. Bundles need to contain 8gb-16gb cards, actual games and a PSP+ three month sub. The games needing capping at £25 and more of them are needed.

    I love the platform a recently dropped over £70 on new games… But even I felt sick at spending this on a portable games… £50 wouldn’t have felt so bad and I don’t expect iTunes prices but £70… Just no.

    So Sony’s plan as usual is too conservative and is likely to have minimal impact on Vitas fortunes.

    For me this machine fits the bill as I want console quality on a handheld to fit around work, wife and baby… Not sure I’m a big market though…

    Comment posted on 04/11/2012 at 23:09.
    • Sympozium
      Member
      Since: Aug 2009

      Some games are well suited to be like £25 or even below, the store is still kind of expensive for some games like Disgaea 3. so yeah to me some are stupidly priced would be nice to see more games at £11.99 on the ps store.

      Comment posted on 05/11/2012 at 04:35.
  2. colmshan1990
    Member
    Since: Apr 2009

    All I know is, if the Vita (and 3DS I suppose) fails and all we are left with for handheld gaming is touch screen apps with little depth, I’m am going to be furious with the world.

    Comment posted on 04/11/2012 at 23:11.
    • Alex C
      One for all.
      Since: Forever

      Don’t worry, there’s plenty of touch screen games with lots of depth.

      :p

      Comment posted on 04/11/2012 at 23:12.
      • colmshan1990
        Member
        Since: Apr 2009

        True, but it’s hard to find them among the dross.

        Comment posted on 05/11/2012 at 12:30.
  3. PS3RULEZ890
    Member
    Since: Oct 2012

    Here is what Sony has to do to save the PS VITA
    1 start redesigning the system which has 3G/4G and GPS functionallity built in with 32GB of flash memory.
    2 bundle the exsisting models with a 16GB memory card and 2 free games and include a 3 months free subscription
    3 show the new model at a trades show when stock of the older models is low enough to discontinue
    4 market the new VITA model alot on TV, in Magazines, on the Internt and in the shops selling it
    5 lower the price and set up new studios dedicated to VITA development

    if Sony do all of this then the VITA will have a better future on the market.

    Comment posted on 04/11/2012 at 23:16.
    • tonycawley
      Pint! Pint!
      Since: Feb 2009

      You want them to add all thos expensive things from point 1, yet lower the price? You’ve not thought this through have you? ;-)

      Comment posted on 05/11/2012 at 01:05.
      • PS3RULEZ890
        Member
        Since: Oct 2012

        I did say redesign the console did I not, as in make the hardware cheaper to produce which will make the console cheaper for the consumer to afford.

        Comment posted on 05/11/2012 at 18:20.
    • Sympozium
      Member
      Since: Aug 2009

      6. Or Just scrap it all together and make a Vita 2 with a good camera for AR.

      ….and No. 2 is just too crazy & mental it’ll have to be for a premium bundle like with the Wii U.

      Comment posted on 05/11/2012 at 01:59.
    • kopicha
      Member
      Since: Nov 2012

      yes yes yes. i think Sony will only succeed if they give you a Vita for free to shut you up.

      i just find it funny why isnt anyone even bitching about those over price device like ipad and keep complaining Vita being expensive when Vita is actually more powerful technically than those really overpriced products. but yet people run out and buy an ipad and not bitching that it is overpriced. but many just keep bitching over Vita’s price when they can afford an overpriced ipad. whatever.

      Comment posted on 05/11/2012 at 16:02.
    • shrek9
      Member
      Since: Apr 2010

      and lets not forget about remote play

      Comment posted on 05/11/2012 at 18:41.
  4. tonycawley
    Pint! Pint!
    Since: Feb 2009

    It’s an amazing platform, but its stuck in catch 22. Developers and publishers don’t want to spend money making games when the install base is so low and sales aren’t likely to be high. Gamers don’t want to buy it until there’s a comprehensive library of quality titles. Sony need to fund developers to get top quality games out, that’s the only way I can see the cycle being broken.

    Comment posted on 05/11/2012 at 01:07.
    • kopicha
      Member
      Since: Nov 2012

      exactly… people just tend to bash it without even giving it a chance to prove itself. it is okay if dev want to see higher install base first before committing into developing on the system for hope of good turn around. but the sad thing is gamers themselves are not even supporting it in the first place. seriously… it deserve some love at least if people use the right mind to look at it. i personally already own 2 Vita and i find them an amazing device. just need time to grow.

      Comment posted on 05/11/2012 at 16:06.
    • shrek9
      Member
      Since: Apr 2010

      i have a heap of ps3 games, i dont want to buy the same games again for the vita, so why dont they fix the remote play so all ps3 games work just like they promised at the begining. i wont buy one until the REMOTE PLAY is fixed. maybe thats got something to do with the low sales aswell… maybe!

      Comment posted on 05/11/2012 at 18:54.
  5. Fakenamedude
    Banned
    Since: Nov 2012

    This comment is hidden.

    Comment posted on 05/11/2012 at 01:07.
    • Sympozium
      Member
      Since: Aug 2009

      Even if its like your only post you’ve just wasted your time? but you know if you have a different opinion to Nofi or Flatspikes then there’s no need to communicate like a spineless git, why not argue your differences in a sensible way? Its just odd human behaviour to me to just make up a account to bash the author and a member. Its pathetic.

      Comment posted on 05/11/2012 at 02:11.
    • HoboCastro
      Member
      Since: Mar 2010

      Meh. Go fuck yourself with a Vita.

      Comment posted on 05/11/2012 at 02:22.
    • CR8ZYH0RSE
      Member
      Since: Sep 2012

      Swiftly moving on,we’ll be right back after this short commercial break.

      Comment posted on 05/11/2012 at 02:25.
    • Sympozium
      Member
      Since: Aug 2009

      Haha…

      Comment posted on 05/11/2012 at 02:58.
      • flatspikes
        Member
        Since: May 2009

        What was all the hoo ha about or am I best off not knowing?

        Comment posted on 05/11/2012 at 17:56.
  6. xdarkmagician
    Member
    Since: May 2009

    The vita is going to have to battle the Wii U this christmas, and being around the same price Sony has a problem. I’d assume most adults who want a vita probably have one by now, or at least those who aren’t waiting for a price drop. The only other untapped vita market is children. I’m sure if given the choice most kids would prefer a Wii U instead of a vita. Sooner or later Sony needs to realise it’s been a year since launch, vita sales are dropping, and commercials will not help improve things, only games and a cheaper price can save the handheld now, and until their commercials advertise a cheaper price and alot of new, unique games they wasting money advertising the vita.

    Comment posted on 05/11/2012 at 02:42.
    • avengerrr
      Member
      Since: Oct 2012

      I like the look the Wii U, the thing about the vita is it offers the closest to console gaming without a tv, good because I’m at Uni, but Wii U I am tempted by……and oh bang……

      £50 for a game. *hand to face*

      Comment posted on 05/11/2012 at 08:44.
  7. skibadee
    Member
    Since: Oct 2009

    hope it picks up over xmas glad I got one on launch day.

    Comment posted on 05/11/2012 at 05:44.
    • CR8ZYH0RSE
      Member
      Since: Sep 2012

      I think it will pick up over xmas,i’m one of those waiting on xmas to see what’s coming out.With the advertising and good games out and due out it’s the perfect time to get one.

      Comment posted on 05/11/2012 at 16:04.
  8. bunimomike
    Member
    Since: Jul 2009

    I’ll be very pleased if Sony can reverse the fortunes of the Vita as it was close to stillborn on launch. A different world than a few years ago, it had more than its fair share of work cut out for it and things looked so promising in the beginning.

    Do we have and UK/European sales figures as of recent?

    Comment posted on 05/11/2012 at 07:40.
  9. AcidCrashX
    Member
    Since: Jun 2009

    both my girlfriend and housemate bought Vitas this week, it wasn’t due to ad awareness but games they both wanted being released.

    I do want to say I feel the bundles Sony are putting out are pretty rubbish though.

    Comment posted on 05/11/2012 at 08:16.
  10. avengerrr
    Member
    Since: Oct 2012

    It’s all a bit late for bundles when this is the kind of value that would have spurred the launch right on (not fantastic I know, but better than buying individual).

    It is indeed a shame about the game selection in retail shops, went in to a small GAME store other day, didn’t have any new games what so ever, no WRC 3 or the rest, just the same old crappy stuff we’ve played like U:GA and Unit 13.

    As a vita owner I don’t care much for these adverts, the best way to boost sales is to sort out the pricing, who wants to buy a vita and get all launch titles for still £30 each. If prices were lowered people could invest in say A3:liberation, and then buy Gravity Rush or Unit 13 as a nice cheaper side game (future buyers of course).

    Comment posted on 05/11/2012 at 08:53.

Leave a Reply

You must be logged in to post a comment.

Latest Comments