This is glorious. Speaking to trade magazine MCV last week, Microsoft exec Jon Grimes claimed that “the majority of UK consumers won’t know” about “whatever gets announced on February 20,” referring to the hugely anticipated (and highly probable) reveal of the PlayStation 4.
“Our job is not to get lost in the industry chatter, but to ensure that the consumers going into stores, going online, still experience Xbox,” said Grimes. “The announcement is important for the industry, but it is also important to remember who is buying right now.”
“What has got us to where we are today is not going to be what gets us through the next ten years. Now we’ve also got to start from scratch when thinking about the future. Driving creativity, whether around marketing, retail or new business models, is key for us,” he added.
Sorry, we’re all thinking about next Wednesday.
TheSixthAxis will be there live from New York, and we’ll be bringing you all the news on whatever it is that Sony are showing first hand, as well as our usual “at home” coverage that you’ve come to love over the years. We’re ready for the next generation – bring it on!