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Microsoft Exec: "Majority Of UK consumers Won’t Know" About PS4 Reveal Next Week

Except, well, they will now.

This is glorious. Speaking to trade magazine MCV last week, Microsoft exec Jon Grimes claimed that “the majority of UK consumers won’t know” about “whatever gets announced on February 20,” referring to the hugely anticipated (and highly probable) reveal of the PlayStation 4.

Except, well, by saying that there’s an ever bigger chance that everyone in the UK will know, because this story’s spreading across the UK gaming press like wildfire this morning.

“Our job is not to get lost in the industry chatter, but to ensure that the consumers going into stores, going online, still experience Xbox,” said Grimes. “The announcement is important for the industry, but it is also important to remember who is buying right now.”

“What has got us to where we are today is not going to be what gets us through the next ten years. Now we’ve also got to start from scratch when thinking about the future. Driving creativity, whether around marketing, retail or new business models, is key for us,” he added.

Sorry, we’re all thinking about next Wednesday.

TheSixthAxis will be there live from New York, and we’ll be bringing you all the news on whatever it is that Sony are showing first hand, as well as our usual “at home” coverage that you’ve come to love over the years. We’re ready for the next generation – bring it on!

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44 Comments
  1. Kevatron400
    Drake, baby.
    Since: Dec 2008

    Yay for a TSA man (or woman) in the field! I’m quite excited about the announcement meself.

    Comment posted on 14/02/2013 at 11:33.
  2. Moshbag
    Member
    Since: Nov 2011

    He’s also reported as saying “Sony is a stinky poo brain face!” before running off…

    Comment posted on 14/02/2013 at 11:35.
    • f4rgo
      Member
      Since: Dec 2011

      Where’s the plus one/thumbs up on this thing!

      Comment posted on 14/02/2013 at 12:26.
    • Foxhound_Solid
      Is a smart cookie.
      Since: Dec 2009

      Hahahaha

      Comment posted on 14/02/2013 at 12:27.
    • seedaripper1973
      Member
      Since: Forever

      That made me properly laugh…*tips fedora*

      Comment posted on 14/02/2013 at 19:14.
    • Fartinabag
      Member
      Since: Feb 2013

      Jon Grimes is clearly on some kind of mind altering drugs. Despite launching 18months before everyone else, and enjoying many repurchases due to RROD, the Xbox is now firmly sat in last place this generation and it’s games are held back with PS2 era storage limitations. (it’s actually worse than that, it’s holding PS3 games back too). Their userbase is a disgruntled locked in userbase sick of being sold broken promises like HD-DVD and Kinect and ripped off with Xbox Live double dip subscriptions used as bung money to buy platform exclusivity rather than first party development.

      Comment posted on 14/02/2013 at 23:41.
  3. cc_star
    Team TSA: Writer
    Since: Forever

    Core gamers will know. Majority of consumers won’t.

    This is key his key point “The announcement is important for the industry, but it is also important to remember who is buying right now.”

    Comment posted on 14/02/2013 at 11:35.
    • Alex C
      One for all.
      Since: Forever

      They will. Sony’s invite list will be far more than just gaming press.

      Comment posted on 14/02/2013 at 11:36.
    • Joshua Hood
      Small briefcase w*nker
      Since: Forever

      Sony are running the teaser ahead of YouTube videos left right and centre. And that’s just the pre-advertising!

      Comment posted on 14/02/2013 at 11:43.
    • teflon
      Community Team
      Since: May 2009

      Unless there’s some major breaking news on the same day, a PS4 announcement would get featured in newspapers, news TV channels etc. etc. Coverage will clearly spread much farther and wider than the games press and break into the mainstream news cycles.

      Of course, there will still be a majority of people who don’t really keep up or care about the daily churn of news, but it’s quite amusing for him to try and dismiss it in such a fashion.

      Comment posted on 14/02/2013 at 12:26.
      • ron_mcphatty
        Member
        Since: Sep 2008

        No one with an interest in the days events will miss it, it might even make the 6 o’clock news, I think I remember the PS3 announcement did.

        Comment posted on 14/02/2013 at 12:45.
    • Tuffcub
      On the naughty step.
      Since: Dec 2008

      The PS3 reveal made the BBC Ten O Clock news. The PS4 will as well.

      Comment posted on 14/02/2013 at 12:50.
  4. Dar-Kaus
    Member
    Since: Apr 2009

    Guys, is there going to be any live streaming of this event like we see at E3?

    Comment posted on 14/02/2013 at 11:45.
    • Alex C
      One for all.
      Since: Forever

      Yep.

      Comment posted on 14/02/2013 at 12:00.
      • GhostViper
        Member
        Since: Aug 2008

        How late at night is it for us european people?

        Comment posted on 14/02/2013 at 12:28.
      • Dar-Kaus
        Member
        Since: Apr 2009

        Thanks Alex, be sure to let us have the link on the day.

        Comment posted on 14/02/2013 at 13:24.
      • Alex C
        One for all.
        Since: Forever

        We’ll be streaming it here on TSA. =) Details soon.

        Comment posted on 14/02/2013 at 13:39.
      • Jumping Monks
        Legend
        Since: Jan 2009

        @Ghost, I believe the event kicks off at 11pm GMT. I think.

        Comment posted on 14/02/2013 at 14:53.
  5. Takyu
    Member
    Since: Aug 2012

    I think Mr Grimes might do well to remember an old Sony advert, “Never underestimate the power of Playstation!”

    Comment posted on 14/02/2013 at 11:47.
  6. JBoo
    Banned
    Since: Oct 2011

    This comment is hidden.

    Comment posted on 14/02/2013 at 11:49.
    • bunimomike
      Member
      Since: Jul 2009

      Announcements in both camps impact each other every time something happens. It’s simple cause & effect. Microsoft wanted to take the wind out of Sony’s sails a smidge and it’s backfiring as it’s garnering yet more press.

      Having Microsoft as a competitor is important as it forces Sony to behave and give us the very best deal they can. Same goes for Microsoft consumers and how Sony is indirectly important to them.

      Comment posted on 14/02/2013 at 14:21.
  7. cam the man
    Member
    Since: May 2009

    The majority of UK consumers may not know about the PS4’s reveal next Wednesday but the majority will know when whatever Sony says is reported around the world in double quick time.

    Comment posted on 14/02/2013 at 11:51.
  8. stage1
    Member
    Since: Feb 2012

    I didn’t believe it at first but this justifies that MS are worried.

    Comment posted on 14/02/2013 at 12:11.
  9. Foxhound_Solid
    Is a smart cookie.
    Since: Dec 2009

    We all know. It’s all we talk about right now. Long Live Playstation :-)

    Comment posted on 14/02/2013 at 12:24.
  10. trollmonster
    Member
    Since: Jan 2010

    Nice to see he’s not bitter that Sony have a slight edge at the moment! What a tool. I’m with Sony all the way!

    Comment posted on 14/02/2013 at 12:29.

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