Article written by tsa staff.
Published on 14/02/2013 at 11:25 AM.
This is glorious. Speaking to trade magazine MCV last week, Microsoft exec Jon Grimes claimed that “the majority of UK consumers won’t know” about “whatever gets announced on February 20,” referring to the hugely anticipated (and highly probable) reveal of the PlayStation 4.
Except, well, by saying that there’s an ever bigger chance that everyone in the UK will know, because this story’s spreading across the UK gaming press like wildfire this morning.
“Our job is not to get lost in the industry chatter, but to ensure that the consumers going into stores, going online, still experience Xbox,” said Grimes. “The announcement is important for the industry, but it is also important to remember who is buying right now.”
“What has got us to where we are today is not going to be what gets us through the next ten years. Now we’ve also got to start from scratch when thinking about the future. Driving creativity, whether around marketing, retail or new business models, is key for us,” he added.
Sorry, we’re all thinking about next Wednesday.
TheSixthAxis will be there live from New York, and we’ll be bringing you all the news on whatever it is that Sony are showing first hand, as well as our usual “at home” coverage that you’ve come to love over the years. We’re ready for the next generation – bring it on!
Yay for a TSA man (or woman) in the field! I’m quite excited about the announcement meself.
He’s also reported as saying “Sony is a stinky poo brain face!” before running off…
Where’s the plus one/thumbs up on this thing!
Hahahaha
That made me properly laugh…*tips fedora*
Jon Grimes is clearly on some kind of mind altering drugs. Despite launching 18months before everyone else, and enjoying many repurchases due to RROD, the Xbox is now firmly sat in last place this generation and it’s games are held back with PS2 era storage limitations. (it’s actually worse than that, it’s holding PS3 games back too). Their userbase is a disgruntled locked in userbase sick of being sold broken promises like HD-DVD and Kinect and ripped off with Xbox Live double dip subscriptions used as bung money to buy platform exclusivity rather than first party development.
Core gamers will know. Majority of consumers won’t.
This is key his key point “The announcement is important for the industry, but it is also important to remember who is buying right now.”
They will. Sony’s invite list will be far more than just gaming press.
Sony are running the teaser ahead of YouTube videos left right and centre. And that’s just the pre-advertising!
Unless there’s some major breaking news on the same day, a PS4 announcement would get featured in newspapers, news TV channels etc. etc. Coverage will clearly spread much farther and wider than the games press and break into the mainstream news cycles.
Of course, there will still be a majority of people who don’t really keep up or care about the daily churn of news, but it’s quite amusing for him to try and dismiss it in such a fashion.
No one with an interest in the days events will miss it, it might even make the 6 o’clock news, I think I remember the PS3 announcement did.
The PS3 reveal made the BBC Ten O Clock news. The PS4 will as well.
Guys, is there going to be any live streaming of this event like we see at E3?
Yep.
How late at night is it for us european people?
Thanks Alex, be sure to let us have the link on the day.
We’ll be streaming it here on TSA. =) Details soon.
@Ghost, I believe the event kicks off at 11pm GMT. I think.
I think Mr Grimes might do well to remember an old Sony advert, “Never underestimate the power of Playstation!”
Just P*SSOFF Microsoft!!! :-/ What has it got to do with them??? Last thing i want to think about this week & next week is Microsoft LoL:D + If SONY don’t mess-up with PS4′s price(i.e it hopefully it won’t cost to much to buy when it comes out + it will be (Hmm) easy to make games for…Well that is what the internet has mainly tried to kill off the PS3 about for most of it’s life) then Microsoft won’t have it easy next Gen + there are more PlayStation Fans online this Gen to defend the lies & hate that will come next Gen to. Anyway 6days & 11hours & 11mins & 11seconds to go!!! :D
Announcements in both camps impact each other every time something happens. It’s simple cause & effect. Microsoft wanted to take the wind out of Sony’s sails a smidge and it’s backfiring as it’s garnering yet more press.
Having Microsoft as a competitor is important as it forces Sony to behave and give us the very best deal they can. Same goes for Microsoft consumers and how Sony is indirectly important to them.
The majority of UK consumers may not know about the PS4′s reveal next Wednesday but the majority will know when whatever Sony says is reported around the world in double quick time.
I didn’t believe it at first but this justifies that MS are worried.
We all know. It’s all we talk about right now. Long Live Playstation :-)
Nice to see he’s not bitter that Sony have a slight edge at the moment! What a tool. I’m with Sony all the way!