Finally, after floating around quietly for far too long, Sony is starting to get (mildly) aggressive with its advertising campaigns. The platform holder has normally stayed away from directly referencing the competition (at least on a company-wide scale) but a couple of well placed Google ads pointing to the initial video have changed that overnight.
“Jump Out!” says one, before reminding everyone that “PlayStation Changes Gaming 2/20”. The first bit’s a dig in the ribs of Microsoft’s “Jump In” campaign, and the second part is obviously pointing to next Wednesday’s big reveal.
There’s at least one more, too – “Yoga Isn’t Gaming”, it says, followed by “See What PlayStation’s Got 2/20”. That’s either a poke at Kinect, or maybe even the Wii. It’s refreshing to see Sony doing this sort of thing – clearly targeting gamers – but it’s building anticipation for the PS4 reveal that they’re really going to have to meet.
You’ll need to find a site running Google Ads, but they’re there, across desktop and mobile devices, and it feels like another console war is just around the corner.
It’s all about next Wednesday. We’ll be there.