Article written by tsa staff.
Published on 15/02/2013 at 10:15 AM.
Finally, after floating around quietly for far too long, Sony is starting to get (mildly) aggressive with its advertising campaigns. The platform holder has normally stayed away from directly referencing the competition (at least on a company-wide scale) but a couple of well placed Google ads pointing to the initial video have changed that overnight.
“Jump Out!” says one, before reminding everyone that “PlayStation Changes Gaming 2/20″. The first bit’s a dig in the ribs of Microsoft’s “Jump In” campaign, and the second part is obviously pointing to next Wednesday’s big reveal.
There’s at least one more, too – “Yoga Isn’t Gaming”, it says, followed by “See What PlayStation’s Got 2/20″. That’s either a poke at Kinect, or maybe even the Wii. It’s refreshing to see Sony doing this sort of thing – clearly targeting gamers – but it’s building anticipation for the PS4 reveal that they’re really going to have to meet.
You’ll need to find a site running Google Ads, but they’re there, across desktop and mobile devices, and it feels like another console war is just around the corner.
It’s all about next Wednesday. We’ll be there.
This almost makes me more excited that what they announce next week. Sony? Marketing?
I know! I had to pinch myself to make sure I was awake.
I’m sure many XBox users (in US) are unaware of how great/masterpiece games are created for Playstation system for the last 10 years. That’s because of Sony’s helpless advertising departments so i don’t blame gamers.
If they will be aggressive with the weapons like PS+ and exclusive games this time, Sony can win by a large margin.
Anyway, i (will) support the company who served me games like Flower, Papo & Yo, OKAMI, ICO, Journey, Unfinished Swan etc., at all costs.
XBox: IN
PlayStation: OUT
Wii: Shake it all about…
lol. Good one :)
Their new Marketing company is starting to show it’s colors, and if this is their first salvo it teases at whats to come when the broadside of Wednesday comes.
Just about to put that. It’s about time Sony did some “proper” advertising and it seems their new campaign from this new company will actually provide them with some decent coverage for the PS4.
Microsoft have played on Sonys lack of advertising for a long while, but I feel they have a bit of a fight on their hands this time round.
Bring on 2/20 or 20/2 as we put it in the UK.
Refreshing to see Sony starting a decent marketing campaign. Lets hope they keep the momentum
Wonder if this new tact is due to the fresh company doing the promotional stuff, reported a while back.
Not long left now. Sony is holding the event at a location that’ll fit over 2000 people, let’s hope they deliver.
I am not sure about winding up the ‘Xbox’ owners because they own 99% of the gaming sites on the internet(i.e they write for gaming sites & most of the people who comment on them are Xbox owners) Oh well…only 5days &11hours &40mins &00secs to go!!! LoL:D
+ SONY this Gen didn’t defend themselves at all :-/ Lies after Lies, week after week on gaming sites & they just stayed silent. I know it’s just the stupid internet but why not defend yourself??? I am sure every other company & person would. Oh well.
I’m going to try and say this without coming across as a penis.
We are all excited for whatever Sony’s Wednesday announcement will bring, and I am not going to take away from your very obvious excitement and glee for that day. But you are aware that Sony aren’t a perfect company, right? In fact they made a hell of a lot of mistakes. It was hard for them to defend themselves quite frankly, because when they did they normally ended up lying, backtracking or making themselves look like general fools.
I love Sonys gaming products, I haven’t owned any other consoles apart from PlayStations (but i’ll probs pick up a cheap 360 soon, play the exclusives and what not), but even I can admit they still make a hell of a lot of mistakes.
Well I agree with you Yiddo, whilst Sony always create great things, they let themselves down on basic things like customer service. I had several problems last year and trying to communicate with their shoddy customer service dept & forum help was impossible.
And mocking motion gaming seems a bit daft after their own failure to support PS move. (as I said before, great tech, poor support of it)
I saw that as them mocking Wii Fit rather than motion gaming as a whole.
Yeah, you keep telling yourself that…
Its a shame you’d think that way I guess…
Well, I guess this erases any doubt people may have had about the meeting merely being about a vita slim. It’s also refreshing to see some reasonably decent marketing from Sony, even if it is just google ads.
Haha I find it quite hilarious, can’t seem to load the Gaf page though.
Same here, Gaf not loading up at all.