Sony Europe will be starting their PlayStation 4 advertising campaign during the high profile Champions League final on the 25th of May. That’s according to PS4Daily, who say that the platform holder announced that they’d only advertise the PlayStation brand during the League.
Sony did something similar with the PlayStation 4 unveiling, showing those cryptic ads around the ground before the New York showing.
This is – according to the site – going to be a television advert, although it’s not clear what format the ad campaign will take. The site debates whether it’ll just be “Sponsored by PlayStation 4” idents, or actual 30 second adverts in the regular commercial breaks.
Sony’s budget for advertising the PlayStation 4 is reported to be around $100 million in the US alone, suggesting that the company is serious about getting the word out.
Adverts in May would point to a 2013 release for the console, in any case.
A quick call to SCEE’s PR department on the matter – there hasn’t been an official press release to suggest there’s any validity to PS4Daily’s report – provided a “no comment”.