Sony React To Poor NPD Figures

Well, it’s that time of the month when the NPD (National Purchase Diary, some kind of US sales thing) spouts out it’s glorious mess of sales data. Naturally, Nintendo’s Wii cleaned up, with over 500,000 sales across the states, followed by the DS and then the 360, with 360,000. The PlayStation 3 was right at the bottom, with just 120,000 sales for the entire month of October, pretty poor from anyone’s point of view, although Sony are still clinging onto the price cut as a momentum booster, so we’ll have to wait another 30 days for the sales figures from this month.

SCEA expects a great deal of momentum moving forward this holiday and beyond with the availability of new PS3 hardware and pricing. Based on internal data, the company is already seeing a great spike in sales with a 192% lift for the PS3 over the past two weeks.

It’s worth remembering that SCEA are claiming sales of over 100,000 in the last week alone, so we could be looking at 400,000K for PS3 in the next NPD, but we’ll see.

Hardware sales:

Wii 519K
Nintendo DS 458K
Xbox 360 366K
PSP 286K
PlayStation 2 184K
PlayStation 3 121K

Software sales on the PS3 were just as bad as the hardware, with not a single PS3 game in the top 10 across America. Naturally, the US would rather buy Halo and Guitar Hero than anything else, but we’re left scratching our head at Ratchet’s appalling sales so far, at only 75,000 copies despite being a true AAA title.