Red Bull Go Home is reporting that Red Bull are the first brand to sign up for advertising in Playstation Home.

Apparently they have built a tropical island with a ‘plane racing game that mirrors their real life aerobatics competition.


A quote for the click-shy:

The game gave us the first opportunity to recreate in the gaming world what we try to do in the real world, which is to facilitate interaction, to give people stories, memories, experiences and a really good opportunity to interact with the brand.

I think this is the first in a long list of companies who will be clamouring to have a Home presence. I know optimism isn’t my forté but seriously, the potential that Home has is staggering.

See, it really will all be OK…