Wii Owners Will “Upgrade” To PS3

Andrew House, the new SCEE President, seems to think Wii is just a stepping stone.

We like SCEE now. It’s no longer ‘cool’ to complain about the weekly F5 Thursdays because they’re now brilliant, with more games and DLC than we could ever possibily afford. Likewise, games hit the shelves at roughly the same time as our overseas counterparts, and some of the work Sony Europe are doing with Home is commendable. However, there’s still the odd false start here and there, like new boss Andrew House suggesting that the Wii is just a stepping stone to the PS3.

Talking about the PS2 and Nintendo 64 generation, he says he has “lots of data that suggests that lots of people bought into N64 as their entry level gaming device, and were happy to upgrade to a more powerful machine later in the lifecycle when the price point was right for them.” I’d like to see this data, because I’m personally of the opinion the PS2 was a full generation ahead of the Nintendo 64, unless I’m missing something.

“I think we’re going to see this later on PS3, and the fact that it’s a Blu-ray player as well and that there’s a [greater] wealth of network based experiences than are perhaps available on the device they already have will add to the proposition,” he continues. “I think that will definitely be a factor in the marketplace.” Again, this could well just be people buying a PS3 to watch films, rather than the ‘upgrade’ route that he’s suggesting.

He also discusses the lifecycle of the PS3, citing a longer than ten year plan via a couple of reasons: “One,” he says, “is the traditional market dynamic that as prices come down you build down and out through the pyramid to a new type of consumer, and the motion controller we showed [at E3] changes the experience and allows us to bring in a new audience. And then over that there’s the network offering and a different way – and PSP Go is another aspect of that – for consumers to consume content.”

Via: Tom Ivan, Edge Online

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