“Start PS3” Advert Already Flawed

We just ran a story about Sony’s new TV advert to be screened tonight. Isn’t it great that they are advertising the console which we all know is brilliant? Well, yes and no. You see, Sony have added that recent trend to add a search tip to the end of their TV spot. The phrase they prompt you to search online for is “Start PS3” which, a quick use of the internet’s leading search engine would have you believe, shows just how unreliable the PlayStation 3 is. The US version of Google comes up with results which, for parents buying a console for kids this Xmas, is just as damaging.

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Seriously Sony, just send me a cheque for that £6 million advertsing budget and I’ll do your advertising for you. It’ll be safer that way…

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