The run-in to Christmas almost upon us and many games moving to the supposed market safety of next Spring. So it is nice to see that some titles aren’t afraid to square off against Modern Warfare 2.
With Left 4 Dead 2 there is no reason to be nervous, the first game was last year’s sleeper hit which took a lot of people by surprise to storm the sales charts and garner much critical acclaim. The hype train is warming up nicely now for the hotly-tipped sequel. See the video below for an example of how marketing should be done. Less announcements of announcements and countdowns to countdowns please PR folks and more funny videos. Thanks.