Recently Sony has started advertising the Playstation 3 properly, highlighting features such as Blu-ray, BBC I-player and games such as Eyepet and Uncharted 2. No more dogs in hats, no more mime artists firing guns, the adverts sold the features of the console. The next series of adverts is a return to the abstract advertising but for once I think Sony could be forgiven as these are just gorgeous. Artist Alex Divine has created a techno-organic tree-thing cannot keep its vines off the console. It might not sell many consoles but as a piece of artwork, this is pretty stunning.