Things are about to go crazy for Kinect and Microsoft, because according to the New York Post the publisher is planning to spend $500M on its launch. That’s half a billion dollars. On a controller. Think you’ve avoided the hype? Think again.
“Like a much anticipated summer blockbuster,” says the newspaper, “Kinect will appear on everything from soda cans to cereal boxes and will span television, magazines and the Internet.”
“Kinect is the largest, most integrated marketing initiative in Xbox history, bigger than its launch,” said Robert Matthews, general manager of global marketing communications for Xbox. The figure quoted outstrips that spent on the original Xbox launch, which included hardware development subsidies.
Kinect will take over YouTube’s home page and have a big presence on lots of TV stations and other websites, including Nickelodeon and Disney. Microsoft, according to the report, is “spending ad dollars in places it doesn’t normally to target moms as well as kids”.
Bonkers.
MXZ
Half a billion dollars on kinect advertising. well that just seems like a desperate atempt at gaining attention.
i dont think MS will even bother trying to add a hardcore elemeant to kinect and will therfore simply use kinect as a way to obtain money from non-gaming folks who buy anything that is pushed in their face enough.
though i wonder what soda will they be advertising on? (surely they cant do coke because thats Sonys ally)