As the battle hots up for this year’s big first person shooter (sorry chaps, it’s pretty much between Call of Duty and Battlefield) so too are the column inches, stories centred on both the Activision and the EA camps making up a good chunk of daily news reporting.
So, after the Modern Warfare 3 leak and the subsequent acceptance from Activision, you’d think that would be enough, at least until the trailer tomorrow, right?
Well, apparently not. Looks like Activision HQ sent out a memo to employees after the leak, which Giantbomb got hold of. “I wanted to reach out to you today and address the Call of Duty intellectual property leak that occurred last Friday,” starts the email, from CEO Eric Hirshberg.
“Of course, Activision takes very seriously any abuse of our intellectual property,” he said, “the event is under investigation and we’re confident it will be resolved quickly.”
“When it came to light that we had suffered a significant security breach, it became clear that a leak of this size had the potential to throw our launch off of its schedule, or worse, blunt its momentum,” Hirshberg continues .
“As a company, we needed to look both backwards and forwards simultaneously. Of course we needed to immediately begin finding the source of the leak. But we also needed to deal with the fact that, like it or not, our launch had just begun.”
“Very few companies could have woken up with a crisis of this magnitude, and gone to bed with an undeniable win,” he concludes. You can’t deny that whether this was a “significant security breach” or otherwise, it’s been dealt with brilliantly.
Via Giantbomb.
Sad Panda
It was recently leaked that we have no creativity and would instead churn out more of the same crap we have churned out on an annual basis. We have handled this announcement, that most of you were fully aware of, by doing what we do best, by recycling the way we handled our last PR problem with a Modern Warfare title,
We must continue to look backwards, to find more crap that we’ve done before, recycle it, so we can move forwards and screw more money from the parents of the kids this game is not aimed at, honest.
We Rock!!!
Smallville2106
So true!! lol
minerwilly
Ha ha , MW3 will undoubtedly sell better and get 9/10 almost everywhere and BF3 will as usual be miles better and pick up 8/10 ! I know which one I’ve already pre-ordered and will be my only day one purchase this year.
E8_BALL_
maybe not…
Creative Strategist Robert Bowling has begun answering queries and dropping a few hints about what to expect on his twitter account, including one in particular that suggested that MW3 will utilise an improved game engine of the previous title that allows for a lot more in terms of the environment.
Which coincides with a prev rumour, of larger maps & destructabe environments. Put that in your pipe & smoke it.
E8_BALL_
Sure i’ve seen this comment before. copy & paste is a neat tool.
E8_BALL_
sorry c&p @ Sad Panda
yogh_wayne
Are all of Activisions internal memos written by their PR department and sent to gaming websites?
eye8have9you3
Is anyone any more excited about this game because of those teasers? Everyone knew they were gonna make another one, these leaks won’t affect sales at all, no matter how they could have handled them. Is anyone at EA congratulating themselves on how they “handled” the fifa 12 leak? of course not
rht992
OH MY GOD OH MY GOD IT GOT LEAKED OH MY GOD!
E8_BALL_
Does anyone here actually like cod? All individual opions & that’s cool, but amuses me how cod news brings out haters from the woodwork & where bf is concerned, cod fans retract from flaming.(at least @ 6axis) (before i get attacked, i love both. Neither are far from perfect, yet some seem to believe their preference of fps is, or why be so quick to judge.
mw3, if game changing rumours are true, will set the record straight.
ScottyB
Amen to that E8!
grimm
I like cod and usually play it when my mates are ie. buy on release and hammer it for a couple of months, then never touch it again.
I kinda enjoy the hype in a stupid kind of way, reminds me of being a kid and everyone going nuts over the original Mortal Kombat and Streets of Rage (I was about 5 and we were playing those games LOL).