As the battle hots up for this year’s big first person shooter (sorry chaps, it’s pretty much between Call of Duty and Battlefield) so too are the column inches, stories centred on both the Activision and the EA camps making up a good chunk of daily news reporting.
Well, apparently not. Looks like Activision HQ sent out a memo to employees after the leak, which Giantbomb got hold of. “I wanted to reach out to you today and address the Call of Duty intellectual property leak that occurred last Friday,” starts the email, from CEO Eric Hirshberg.
“Of course, Activision takes very seriously any abuse of our intellectual property,” he said, “the event is under investigation and we’re confident it will be resolved quickly.”
“When it came to light that we had suffered a significant security breach, it became clear that a leak of this size had the potential to throw our launch off of its schedule, or worse, blunt its momentum,” Hirshberg continues .
“As a company, we needed to look both backwards and forwards simultaneously. Of course we needed to immediately begin finding the source of the leak. But we also needed to deal with the fact that, like it or not, our launch had just begun.”
“Very few companies could have woken up with a crisis of this magnitude, and gone to bed with an undeniable win,” he concludes. You can’t deny that whether this was a “significant security breach” or otherwise, it’s been dealt with brilliantly.