Remember that LongLivePlay stuff that Sony teased a little while ago? Well, it’s all out in the open now. The advertising campaign, which we linked to in the “mysterious video” story we ran, is about celebrating gamers, apparently.
Whatever the marketing spiel behind it, what it has done is give us some more decent Sony advertising. This is reminiscent of some of the exceptional PlayStation 2 advertising we saw back when that console was Sony’s hot ticket. As much as I like Kevin Butler’s sideways swiping and self aware scripts, I really enjoy this new tack.
What do you guys think of it?
http://www.youtube.com/watch?v=mdWkKKSckNk
Michael
Thanks, guys. Really glad you like the ad.
Ferrick
Oh you… :D
Reality Check
I NEED THAT VIDEO ON MY PS3! ! ! :D Hopefully it will be on PSN soon to download;)
XisTG
this is good advertising. more so since they’re not even relying on the exclusive’s, they’re pulling out all sorts of blockbusters that are bound to have been played by any gamer.
it just brings the brand closer to the consumers. and i like that.
Ferrick
Can’t stop watching this…
It’s freaking awesome!
enroene
+1
TSBonyman
That was fantastic!
enroene
love the ad and it is a great way to advertise.
enroene
WONDERFUL
3shirts
Absolutely class advert that. Snake is especially good (and sackboy is too cute)
Tuffcub
Keep on spotting things – if you look in the top right corner of the screen behind teh reception girl there’s a Wanted: Dead Or Alive poster which I think is for Red Dead Redemption
Tuffcub
And on the left of the same shot, postcards for Parappa The Rapper, WipEout and Flower. The Dead Or Alive poster says “Train robbery” so must be Red Dead.
http://www.twitpic.com/6vo13n
E8_BALL_
Very cool. Loved Snakes’ camo change.
“To all of us!”
blackredyellow
Brilliant! For Kratos!