Remember that LongLivePlay stuff that Sony teased a little while ago? Well, it’s all out in the open now. The advertising campaign, which we linked to in the “mysterious video” story we ran, is about celebrating gamers, apparently.
Whatever the marketing spiel behind it, what it has done is give us some more decent Sony advertising. This is reminiscent of some of the exceptional PlayStation 2 advertising we saw back when that console was Sony’s hot ticket. As much as I like Kevin Butler’s sideways swiping and self aware scripts, I really enjoy this new tack.
What do you guys think of it?
http://www.youtube.com/watch?v=mdWkKKSckNk
Topgearsam
I’m a bit disapointed it wasn’t to announce anything big but it’s still one of the best adverts I’ve ever seen.
Tuffcub
Best Playstation advert EVAH!
Tuffcub
Ooh just spotted Ratchet! Cute!
p9ul
Took me few minutes to spot the Helghast hiding in the background, and the Portal on the wall – obviously not limited to PS3 exclusives with Mass Effect in there too.
KeRaSh
Great ad. I secretly hoped for a Sony style Smash Bros. reveal…
Pajspaj
Now all I want from life is a small animatronic Sackboy to play chess with me… :(
Nylon_Crash
cool advert
Kennykazey
That was great, but what if they had replaced Michael with Kevin Butler? That would boost his ego, and be funnier too.
skibadee
great ad
Reality Check
That is FANTASTIC! ! ! :P + I love the cute sack-boy in it to :D