Remember that LongLivePlay stuff that Sony teased a little while ago? Well, it’s all out in the open now. The advertising campaign, which we linked to in the “mysterious video” story we ran, is about celebrating gamers, apparently.
Whatever the marketing spiel behind it, what it has done is give us some more decent Sony advertising. This is reminiscent of some of the exceptional PlayStation 2 advertising we saw back when that console was Sony’s hot ticket. As much as I like Kevin Butler’s sideways swiping and self aware scripts, I really enjoy this new tack.
What do you guys think of it?
http://www.youtube.com/watch?v=mdWkKKSckNk
gazzagb
Seeing Ghost and Ezio was the best!
This really shows how poor SCEE’s marketing team is. I think all they do is sponsor ‘family movies’ on Channel 5, and occasionally put something on the side of a bus… that’s it.
Liam
The Ghost bit was brilliant :D
gazzagb
I soo hope he somehow survived and is in MW3, can’t wait to play the story!
Liam
Doubt he survived… But flashbacks to missions with him? Count on it.
Sympozium
Shame I can’t watch it now, so far its been received well :)
MXZ
Im a tad disappointed that this is purely the start of an advertising line, but then i (like nearly half of the internet after watching the teaser) should not have gotten my hopes up.
that being said, this was a great Ad which really does scream gamer and games to me.
which is what i want from my Playstaion ads.
plus, im sure sony have something up their sleeves (dont they always)
Jas-n
Hey, that Drake isn’t Kev…
Voganlight
Yea, Kev would probably fit in better!
Liam
“Was like, fokken prawns on the cliff shooting at me man!”
YOURMUMANDME
*Chills* good stuff :)
To Stella !
asparagushunter
Wow. SCEE *really* need to step up their game…
Peter Rushton
Brillant!
bacon_nuts
I really liked this. It started off subtle, but was then just amusing. Would like KB involved though, even if it’s just minor points..
Liam
I want Isaac’s Dead Space Advanced Suit and Plasma Cutter. That looked awesome. Super advert! Also, is the soldier from a game? Or just a default marine…
Tuffcub
Think it’s meant to be Nathan Hale
E8_BALL_
I’ve conquered worlds & experienced ylod twice, the latest being monday.