Ubisoft: I Am Alive “Would Have Died” As Boxed Product

The troubled tale of I Am Alive continues in an interview on GamesIndustry.Biz with Ubisoft’s online brand marketing group manager, Thomas Paincon.

Whilst discussing XBLA and PSN Thomas was asked if I Am Alive “is that an example of a game that would have just died” as a boxed product.

“Yes. I mean right now the goal is to offer a new experience with I Am Alive, and again it could have been a lot of investment to really grow it to the AAA level, because again, if you’re not at the 80 or 90 score you’re dead. You can try to deliver just an average game, because it won’t work. So digital enabled us to make a clear choice.”

It appears that I Am Alive will be relatively low priced but perhaps not that long.

“And at 15 Euros the quality is worth it. If it had been sold at 60 Euro it would have required ten times the length.”

I Am Alive is scheduled for Q4 2011 so should be arriving on consoles in the next five weeks.

Source: GamesIndustry.Biz


  1. I wonder if the length could get in the way of setting the game up properly. That “destroyed-city” approach takes time to deliver the intensity and emotion of the game world to really kick in. At least that’s how I see it. I Am Legend wouldn’t have been as good if the movie rushed to the end in half the time.

  2. Hmm, doesn’t sound they like they are very confident in their product… :| Still, it sounds interesting so I’m keeping some PSN credit aside for now until I’ve read some reviews (and hopefully played a demo)

  3. Is it me or does it seem they’re not really confident in this game?
    Not the most positive words coming from the company…
    Still interested in it though…

  4. It’s almost as though they’re saying “we could have released it on disc if it was any good”

    • Well that was the plan. Then it vanished. Then it became a download title. Make your own conclusions.

  5. So what they are saying is that is would have been average-rubbish if it was a full retail game. I’m pretty sure the developers will be happy at your confidence in them Ubi.*sarcasm*

    It hasn’t stopped you releasing some average games in the pastUbi. ;)
    I hope there will be a demo of I’m Alive.

  6. oh.
    erm… maybe the issue isn’t so much the quality as simply the length?
    Otherwise, that’s an odd thing to admit just before launch.

  7. I’ve already decided to not bother with this, it could’ve been so much more beyond a download but the lack of confidence really puts me off…

  8. I admire their honesty, but maybe they’ve admited to much in these answers?

  9. Hang on, if it’s one tenth of the value of a 60 quid game, why are they charging 15 quid? Oops…

  10. im a PC gamer, i hate ubisoft and they hate me, we are both comfortable in our positions but to change this relationship they are the ones who have to make the first move.

    • Surely if it was on Steam then it could sell over 50,000… but then you have the typical DRM that as made Ubisoft so unpopular to PC gamers, http://www.eurogamer.net/articles/2011-11-23-why-i-am-alive-is-unlikely-to-launch-on-pc

      Bit sad how I am Alive is turning out to be.

      • considering there are over 10 million WoW accounts, 30million steam accounts with a minimum of 2.8 million people online at once their views on pc piracy are frankly astonishing.
        the views “pc gaming is dying” and “rampant pc piracy” are so massively wrong that most of us find those terms genuinely offensive, consider this: dungeon defenders sold 300,000 copies on all consoles combines yet it sold over 200,000 on the PC plus at any one time on steam over 100K people are playing skyrim.
        it makes me so angry that a company like ubisoft considers us pirates and yet cannont see the connection between their draconian drm policies and their 90% loss of sales.


    • here here ! seems ive become a PC Gamer at a rather turbulent time

Comments are now closed for this post.