The troubled tale of I Am Alive continues in an interview on GamesIndustry.Biz with Ubisoft’s online brand marketing group manager, Thomas Paincon.
Whilst discussing XBLA and PSN Thomas was asked if I Am Alive “is that an example of a game that would have just died” as a boxed product.
“Yes. I mean right now the goal is to offer a new experience with I Am Alive, and again it could have been a lot of investment to really grow it to the AAA level, because again, if you’re not at the 80 or 90 score you’re dead. You can try to deliver just an average game, because it won’t work. So digital enabled us to make a clear choice.”
It appears that I Am Alive will be relatively low priced but perhaps not that long.
“And at 15 Euros the quality is worth it. If it had been sold at 60 Euro it would have required ten times the length.”
I Am Alive is scheduled for Q4 2011 so should be arriving on consoles in the next five weeks.