U4iA Sets Its Sights On Call Of Duty

Developer ‘U4iA’ (euphoria, geddit?) has Activision’s blockbuster franchise in its sights.

They aim to launch the first free to play, ‘AAA’, browser based, first person shooter and the development team is headed by the fabulously-named Dusty Welch, who knows a thing or two about shooters.


“I created Call Of Duty to dethrone the established leaders back in the early 2000s, and you bet my goal at U4iA is to repeat that success again,” said Dusty.

U4iA is aiming to exceed the 30 million strong user-base of RPG League of Legends. The FPS title is squarely targeted at ‘hardcore’ gamers and a tentative launch of mid 2012 has been suggested.

Source: GamesIndustry.Biz



  1. U4iA doesn’t really work if it has to be explained, does it?

    • I got it without the explanation. :)

      • Nobody likes a smart arse :p

  2. Like Battlefield, everyone’s only mentioning CoD to get column inches, it’s a common marketing tactic to get your product mentioned in the same sentence as the market leader.

    • Yep – and it usually sets you up for a fall. Remember all of THQ’s talk about Homefront?

  3. Best. Name. Ever.

  4. Ugh! Earth warfare is way to old, they really need shooters with GIANT particle laser cannons and…. er huge Space fortress’s with……planetship-rock-sciencfic-melting-power-super-particle-cannons-of-death.

    Besides I don’t even want to play as the Americans, they never win anything, *silly rant done*

  5. Great.

  6. good luck. Personally I think FPS is on a downward slope at the moment. There is too much of it.

  7. I was reading it as You-Four-I-A

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