With an active community of well over ten million players, League of Legends has proven itself as a fertile platform for fund-raising in the past. Last year’s Red Cross drive following the devastating tsunami in Japan totalled in excess of $160,000, Riot Games looking to make its next donation campaign a lot more personal by aligning with the Make-A-Wish foundation.
As the name suggests, the charity arranges once-in-a-lifetime opportunities for youngsters suffering from life-threatening illnesses. Last year Make-A-Wish made it possible for League of Legends player, Joe, to visit the team at Riot Games HQ. Wanting to give something back to the charity, the studio will be running a promotional event from which all proceeds will go to the charity.
Until May 18th, players can grab Joe’s favourite LoL champion, Jax, at 50% along with his alternate skin option.