Zynga Inc, the company behind FarmVille, is suing the French publisher Kobojo over a Facebook game called PyramidVille, which launched early 2011.
The case has been brought to court as Zynga believes that, “Facebook users are likely to believe, erroneously, that PYRAMIDVILLE is a member of Zynga’s ‘VILLE Family of Games.”
The Ville suffix has not been trademarked by Zynga, though the company is currently in the process of trying to obtain that trademark in the US. Zynga are involved in a similar case with the developers of Blingville, another Facebook game.
Zynga are demanding damages of up to three times the profit that Kobojo makes from PyramidVille. We’ll keep you updated as the case progresses.