In an unsurprising turn of events Adam Orth is no longer Microsoft’s Creative Director. In fact he is no longer a Microsoft employee following the outcry resulting from his tweets where he defended the concept of Always On. That in itself wasn’t so bad but in the process Orth managed to apparently insult the general public and ignore any concerns.
Orth’s actions have led to a lot of negativity for Microsoft, especially since recent rumours suggest the company’s next console will require an Always On internet connection to fully function. Due to Orth’s actions, as well as recent issues involving SimCity, it will take a huge amount of spin by Microsoft to turn such a feature into something consumers will view positively.
This episode enforces just how big Twitter is, and how in our more interconnected world anything you say can come back to haunt you, especially if you manage to bulldoze a carefully prepared PR plan that Microsoft will have had for the announcement. Remember, these days anything you say can be used against you.
The latest rumour is that May 21st is when Microsoft will release information about the next Xbox, though it is surprising the company hasn’t moved plans forward following this period of negativity.
Source: VentureBeat
Kennykazey
Well deserved. But I think Microsoft are stupid in keeping everything under wraps and pretending to not be working on a new console when everyone knows they have been for some time. They should do like Sony and say “yes, we are working on a next gen console, it will be great!” And then they should say that it hasn’t got always online bullshit on it to please the customers.
C_S15
#dealwithit
BULLofDOOM
The ramifications of your actions could have serious repercussions!
Been waiting to use that, guess the film?
I don’t think it proves anything, but certainly isn’t good for MS. Come E3 it will be “not cool” to not be excited about the next Xbox and thus those incapable of making their own choice will follow the crowd. If MS are in bed with EA and they continue to get timed content for CoD then they’ll have custom from nearly all 10-17 year olds. That suits me, PSN always been about mature gaming and much more fun for it.
SH Number 7/Mini-Lipscombe
But most the people who will follow the crowd will be the 10-17 year olds…
Eldave0
#dealtwithit
gazzagb
Hardly surprising, the gaming media jumped on it instantly and his arrogance towards people messaging him was ridiculous.