Just Cause 2 Devs “Haven’t Seen A Dime” Off The Recent PlayStation Plus Freebie

http://www.youtube.com/watch?v=pg1FN7OYYFg

Avalanche, the developers of open world hit Just Cause 2, didn’t see a penny from the recent promotion where the full game appeared as part of the PlayStation Plus Instant Game Collection.

“I don’t know how much, if any, Square Enix has made from the game,” said the studio’s Christofer Sundberg, “but we have only received a lot of great PR and gamer feedback.”

He added that they’d “not seen a dime” from the promotion, but the feedback was “worth more than a few dollars in royalty to us at this point.”

It seems that Plus promotions are negotiated on a case-by-case basis. We’re aware that some smaller developers would rather offset the deal with some cash, but for some it’s apparent that good PR is more than enough.

“From a PR and goodwill standpoint, it’s most definitively worthwhile,” added Sundberg.

“With free giveaways, early releases, special demos and so forth Sony builds loyalty from their players,” he continued.

“That is exactly what they should focus on. Most players won’t have the money to buy both a PS4 and the next Xbox, and a PC, so a loyal customer base is a must for the survival of the consoles.”

Via Gamasutra.

18 Comments

  1. interesting, if a person gives away a game its piracy, but when companies do it they consider it good PR.
    I’m not trying to start a piracy debate only point out the irony.

    I seem to remember several other developers complained about not seeing the royalties from Sony giving away games too? As a consumer it doesn’t bother me if Sony wants to give away free games, but I figured Sony was compensating all involved. I’d hope these devs would get something as alot of the free games are games that probably had more free downloads than sales. Seems kinda selfish of Sony to put so much credit into PS+, but not reward the developers who games make it worth investing in the subscription price.

  2. I bought this game Limited Edition on Launch and still own it. I have put insane number of hours into that game (80hrs I think)
    Had so much fun with this twice and had great weapons and I must admit I did bought some Weapon/vehicle DLC as they were superb. Hoping for another sequel.

  3. They had my money as I was day1 buyer special edition if I recall,

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