Whilst not all of Sony’s marketing campaigns have hit the spot, of late they’ve been pretty good. A rumour tonight suggests that their latest – for the PlayStation 4 – is about as on target as it can get, even if it’s unlikely to be the finished article.
Dubbed “Greatness Awaits”, the campaign, picked up by SiliconEra, sounds inspired and motivational, putting the potential customer right in the centre of the promotion.
“Who are you not to be great?” says a man alone on an empty road, apparently. “You, with the imagination of a brilliant child and the powers of an ancient god. Who are you to be ordinary? You, who could get away with murder, or raise the dead…”
You can read the rest here.
Let’s be clear that at the moment this is nothing more than a rumour, even given SiliconEra’s trusted source and previous track record. Even if it’s half true, it’s early days. But there’s potential here, at least, and it’s good to see Sony being bold again.
This is entirely likely to be just the US angle, of course.
TheSixthAxis expects Sony to unveil the PlayStation 4 console during their pre-E3 conference on June 10th. We’ll be there in force, and are looking forward to seeing where this all goes…
Jakster123x
Sounds legit, and i like it.
damoxuk
I approve if so. PS3 amongst other things had the worst marketing I can remember. Terrible.
But remember the PS1/2 era of adverts? Classic.
Bilbo_bobbins
did they have one? I can’t even remember it to be honest. Oh yes hold, it just says it did everything or something. Didn’t explain what it did at all.
leeroye
They went down the “clever/artsy” marketing route with PS3, most of the adverts were so “clever” that you wouldnt even know it was a PS3 they were advertising.
xdarkmagician
I’ve always known I can get away with murder, but its nice to be reassured ;-P
With all the stage direction and story boarding descriptions this sounds legit. Although I find it hard to believe that with all the debates about violence and gaming Sony would tell kids that they can get away with murder. So I’m thinking this is a E3 “one-time” promotional video. Kinda reminds me of KB’s E3 rant… a little edgy to get the fist pumping started.
honkyjesus
I still wish they would have both unaligned thumbsticks with slight indents.
However, this a GREAT improvement. Can’t wait for launch.
Cray2k
A line in the Playstation Meeting intro stuck with me and I thought it could make a good slogan, I can’t remember it exactly but it was something like ‘We didn’t just build a box’. Kinda reminded me of the old days where consoles would poke fun of each other al a ‘Saga do what Nintendon’t.’