Sony’s Jim Ryan has appeared on BBC breakfast discussing the PlayStation 4 launch.
He was first asked about the PlayStation 3 launch, “We were late, we were expensive, we were confused,” said Jim before explaining that for the PlayStation 4, “Every decision was taken with the gamer in mind.”
The interviewer then discussed the price on the console and the games. “These games take many years to develop, take teams that number in hundreds with budgets bigger than Hollywood blockbusters,” said Jim. “It’s not like you play it for five hours, people spend ten, fifteen, hundreds of hours playing a single game so they represent value for money.”
The interviewer then explained his children spent many, many hours sat in front of a console and asked Jim how “How long do you advise kids to play these games? Parents are frustrated at the amount of time they spend in front of the TV.”
Jim then gave the answer which would have all of us punching the air, “You need to look after your kids a bit better! We feel that parental responsibility is of the utmost importance.”
Note: I was transcribing the interview as it went out live on air and is currently not available on BBC iPlayer for me to check my notes are correct. However Jim did most certainly say “You need to look after your kids better” – go Jim!
Source: BBC Breakfast
matthangzhou
I love it. It’s about time people started taking responsibility for their own kids instead if constantly looking for scape goats.
ron_mcphatty
What a hero! And what a quote, he’s spot on and he’s doing wonders for the industry by bing brave enough to come out with such a response.
sparkyscrum
Well done to the bloke. Parents blame games for making kids violent etc and they spend too much time on them but that’s what bring a parent is, looking after your kids.
Broonba
I saw the interview this morning and the guy (Jim) was bang on with his answer. Exactly what should have been said was said. I’ve said it before and I’ll say it again
..I’m loving the new look Sony.