A few weeks ago at Gamescom a little teaser was released for a title called P.T. At the time it was launched no one knew really what it was or where it had come from, but just a few hours later it all changed. After people started completing the teaser it was revealed that this had been a project devised by Hideo Kojima and Guillermo Del Toro to reveal a new Silent Hill game, one that would star Norman Reedus.
Earlier during Sony’s pre-TGS conference Hideo Kojima took to the stage to announce that the playable teaser had been downloaded one million times. I don’t count myself within that number though since I just watched streams of people playing it instead, and made the concious decision that I was too chicken to try it for myself.
Source: Sony Conference via Wario 64