Techland haven’t always had the best luck with publishers. They gained a reputation for releasing buggy games while trying to meet the pressures and demands of working with Deep Silver and Ubisoft, and even once they penned an agreement with Warner Bros. to distribute their games, the launch of Dying Light was far from smooth.
Perhaps it’s those not-so-great experiences that have led them to take on the challenge of becoming a global videogames publisher, expansing from their experience of doing so in parts of Europe.
Techland’s CEO Paweł Marchewka said, “As a developer, we have worked with many renowned publishers in the past so we know first-hand what makes these kinds of collaborations efficient and satisfying for both parties. After the successful promotional campaigns for Dying Light and Dying Light: The Following, led by our own dedicated team, we believe this is the perfect time to use everything we’ve learned and help other developers.”
With plans to release “2 major multiplatform titles, and 4 in digital distribution each year,” could we be about to hear of Techland’s next big internal project at E3?
Source: press release