No Man’s Sky will be seen as one of the most hyped games ever. Millions of people bought into the vision of No Man’s Sky through the trailers and screenshots shared by Hello Games, which promised a lot of features that are currently not in the game. Hello Games have been patching the game since launch, but haven’t expressly spoken about No Man’s Sky since launch.
The community has been very vocal though and some people in the UK have issued complaints to the Advertising Standards Authority, which has begun an investigation looking at the promotional materials used by Hello Games when promoting No Man’s Sky to the public, Eurogamer has confirmed.. The complaints centre around the fact that the final product does not contain things that were shown in trailers and screenshots, or things that were spoken about by Sean Murray and Hello Games.
These include proper interaction between animals on planet, large scale creatures, ships that would accompany you on journeys, large battles in Space between the factions of No Man’s Sky, trade convoys travelling between stars, and loading times. At the moment the Steam page of the No Man’s Sky still has videos and images that are not representative of the final game.
Reddit user AzzerUK was one of the people to issue a complaint, and has compiled some of the feedback received by the ASA. In a response the ASA states the following:
“The outcomes of ASA investigations are cross-applicable to other marketing making the same claims, so any decision reached in relation to the Steam page would apply to other advertising for No Man’s Sky where the same (or materially similar) claims appear.”
This means if Hello Games is found to have breached advertising standards all store pages, and not just Steam’s, will have to be changed to reflect what the actual product contains.