Sony appears to be pushing the £299 PlayStation now, and to prove this they’ve got a new Feel The Full Force campaign starting, with some massive billboards around the UK (well, Glasgow at least). I saw this one this morning, and took a sneaky photo on a mobile, before realising I couldn’t get the image off it as I’d forgotten my card reader – so here’s a really rubbish digital photo of the photo on the phone.

You can’t read it with human eyes, but it says ‘Feel The Full Force of HD Games and Movies for £299’ and there’s a big explosion. We’d have just said ‘Play A Demo Of Gran Turismo 5 Now’, but Sony know best. Hopefully there’ll be 10 more interesting stories today, so this doesn’t sit on the home page for too long.